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Entrepreneurship in the year 2016

Tuesday, 22 March 2016

Entrepreneurship was the theme of our client day last February. Why this subject? In turbulent times like we are experiencing now, there are few certainties. What used to be a given, such as the quotum, has been replaced by change and uncertainty, something many farmers have difficulty dealing with. What will happen to the milk price and the phosphate rights? These are just a couple of examples of what you, as a farmer, have to deal with every day. This is when the wheat gets separated from the chaff. Some farmers can’t hold out any more and are sometimes forced to stop. However, there are also farmers who come up on top. Farmers who make it. But who are they? And how do they manage to get through these times?

The answer to this question is not clear. However, these farmers do score high on one aspect, entrepreneurship . Nice, such a term, but how can it help you practically? You can shed light on entrepreneurship in many ways. But the important thing is that you, the farmer, have your hands on the reins. You decide what happens on your farm. That means that you need to know what is happening there now and the direction in which you want it to go. You want to expand: nice plan! But how? And is it smart to expand when you are 50 years old and haven’t got any heirs? Are you going to expand then or should you consider gradually slowing down?

It comes down to making strategic choices. That sounds a lot like management accountability, but it is very much an issue. It means making clear choices. Where do I want to be in five years or in ten years. What do I have to do to get there? Be critical of yourself and on how you run the farm. Ask yourself questions: What am I good at? How can I guarantee my continuity?

Daring to be critical of yourself and others is necessary but not always easy. It requires guts to do it and it pays off! As VIB, every day we ask critical questions that we discuss with our clients. We see that the critical farmers actively engaged in enterprise rise above the crowd this way. The question then is: what can we learn from these farmers? It’s very simple: you have to shift from reactive to proactive!

Make your own decisions on what your future will look like by taking the reins in your own hands. Make a plan, evaluate and adjust. Be critical and ask for assistance when you need it. The rules set by society are well known; it is then up to you to play the game.

Questions? Contact Jan Hamming at +31 (0)592 614 265 or jhhamming@vibconsulting.nl